⏱️ Get immediate value from Mailchimp MCP in just 5 minutes. These prompts will help you understand your Mailchimp account, analyze performance, and get actionable insights—all through conversation with Claude.

What You'll Learn

• How to get an account health overview
• How to find your best-performing campaigns
• How to analyze subscriber growth
• How to get campaign recommendations

Time: 5 minutes
Tier: Works with AI Analyst (Free)
Prerequisites: Mailchimp MCP installed and connected

Quick Start: Account Health Check

Start here to get a complete overview of your Mailchimp account.

Try This Prompt

Give me an account health summary

What You'll Get

• Subscriber count and growth trends
• Recent campaign performance overview
• Engagement metrics (open rates, click rates)
• Overall account status and health indicators

Expected time: 30 seconds
Perfect for: Getting oriented with your account

Find Your Best Campaign

Discover what content resonates with your audience.

Try This Prompt

What's my best performing campaign?

What You'll Get

• Top campaign by open rate
• Top campaign by click rate
• Performance metrics and comparisons
• Insights on what made it successful

Expected time: 1 minute
Perfect for: Understanding what works

Understand Your Audience Growth

Get insights into your subscriber base and growth patterns.

Try This Prompt

How many subscribers do I have and how are they growing?

What You'll Get

• Total subscriber count
• Growth trends over time
• Recent additions and growth rate
• Audience health indicators

Expected time: 1 minute
Perfect for: Tracking growth and engagement

Get Campaign Recommendations

Analyze recent campaigns and get actionable improvement suggestions.

Try This Prompt

Analyze my last 5 campaigns and give me recommendations

What You'll Get

• Performance analysis of recent campaigns
• Patterns and trends identified
• Specific recommendations for improvement
• Actionable insights you can use immediately

Expected time: 2 minutes
Perfect for: Improving future campaigns

Prompts by Role

For Marketers

Campaign Performance:

Show me my campaign performance metrics for the last month

Content Analysis:

What subject lines get the most opens?

Audience Growth:

Show me subscriber growth trends over the last 6 months

For Account Managers

Account Health:

Give me a complete account health check

Feature Usage:

Show me which Mailchimp features this account is using

Churn Risk:

Analyze this account for churn risk signals

For Business Owners

Quick Summary:

Create a simple monthly performance summary

List Health:

What's the health of my email list?

Subscriber Count:

How many subscribers do I have?

What to Expect

Response Times

• Simple queries: 10-30 seconds
• Analysis queries: 30-60 seconds
• Complex analysis: 1-2 minutes

Data Access

Claude can access:

• Campaigns and performance reports
• Audience information and segments
• Member data (with PII masking if enabled)
• Templates and settings
• Automation workflows (with paid tier)

Tips for Success

Start Simple

Begin with basic queries like account summaries and simple metrics. You can always dive deeper later.

Be Specific

Clear prompts get better results:

Good: "Show me my top 5 campaigns by open rate"
Less effective: "Tell me about campaigns"

Ask Follow-ups

Build on previous responses:

• "Tell me more about that"
• "What recommendations do you have?"
• "Show me the data behind that"

Explore Gradually

• Start with read-only queries (free tier)
• Explore your data and understand patterns
• Upgrade when ready to create campaigns

Common First Questions

Account Overview

Give me an overview of my Mailchimp account

Campaign Performance

What's my average open rate across all campaigns?

Audience Composition

What are the main segments in my audience?

Recent Activity

What campaigns have I sent in the last 30 days?

Next Steps

Once you've tried these prompts:

1. Explore further - Try more specific queries about your data
2. Analyze deeper - Ask for detailed analysis of specific campaigns or segments
3. Get recommendations - Request improvement suggestions for your email marketing
4. Upgrade when ready - Move to AI Marketer + Account Manager for campaign creation

Troubleshooting

Claude Doesn't Respond

• Verify Mailchimp MCP is connected in Claude Desktop
• Check your API key is correct
• Restart Claude Desktop completely
• Try a simpler query first

No Data Returned

• Verify you have campaigns or audiences in Mailchimp
• Check your API key has the necessary permissions
• Ensure your account has data to analyze

Slow Responses

• Complex queries take longer—be patient
• Large datasets need more processing time
• Try breaking complex queries into smaller ones

Need Help?

• Installation Guide
• Troubleshooting Guide
• Contact Support

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Related Articles:

• Installation Guide
• 10 Powerful Use Cases
• Campaign Performance Analysis