Free vs Paid: Which License Do You Need?

Getting Started4 min readPublished: November 2025

๐Ÿ’Ž Mailchimp MCP offers both free and paid licenses. This guide helps you choose the right option for your needs.

Free License (Read-Only Access)

Perfect for exploring Mailchimp MCP and understanding your email marketing data.

What's Included

Read Access

  • View all audiences and campaigns
  • Access campaign performance data
  • View member information
  • Read templates and settings

Analytics & Insights

  • Campaign performance analysis
  • Audience growth tracking
  • Engagement metrics
  • AI-powered insights

Top 5 Read-Only AI Prompts

  • 5 highest-value prompts across all personas (Account Manager, Marketer, Business Owner)
  • Visual dashboards and charts with every response
  • Consistent, repeatable reports with identical structure every time
  • Basic analysis and reporting
  • Data exploration

Best For

  • Explorers: Want to see what Mailchimp MCP can do
  • Analysts: Need to understand campaign performance
  • Small Teams: Limited email marketing needs
  • Budget-Conscious: Want to try before buying

Limitations

  • Cannot create or edit campaigns
  • Cannot manage members or segments
  • Cannot send emails
  • Limited to 5 AI prompts
  • No template creation

Paid License (Full Access)

Unlock the complete power of AI-driven email marketing with full read/write access.

What's Included

Everything in Free License

  • All read access features
  • All analytics capabilities

Full Write Access

  • Create and send campaigns
  • Manage members and segments
  • Update audience information
  • Create and edit templates

Complete AI Integration

  • All AI prompts organized by persona (Account Manager, Marketer, Business Owner)
  • Visual dashboards and charts with every response
  • Consistent, repeatable reports with identical structure every time
  • Advanced workflow automation
  • Content suggestions
  • Strategic recommendations

Advanced Features

  • File Manager integration
  • Template library management
  • Automation workflow creation
  • A/B testing setup

Best For

  • Active Marketers: Regularly create and send campaigns
  • Growing Businesses: Need to scale email marketing
  • Power Users: Want full automation capabilities
  • Teams: Multiple people managing email marketing

Investment

One-time purchase gives you lifetime access to all features.

Comparison Table

Feature Free License Paid License
View Campaigns Yes Yes
View Analytics Yes Yes
Create Campaigns No Yes
Send Emails No Yes
Manage Members No Yes
Create Templates No Yes
AI Prompts 5 (Top value across personas) All (Account Manager, Marketer, Business Owner)
Visual Generation Yes - Dashboards & charts Yes - Dashboards & charts
Consistent Reports Yes - Identical structure every time Yes - Identical structure every time
Automation No Yes
A/B Testing No Yes

Making Your Decision

Choose Free If:

  • You want to explore Mailchimp MCP
  • You primarily need to analyze existing campaigns
  • You have a limited budget
  • You send emails infrequently

Choose Paid If:

  • You regularly create and send campaigns
  • You need to manage audiences actively
  • You want full AI automation
  • You're scaling your email marketing

Try Before You Buy

The free license lets you fully explore Mailchimp MCP's capabilities. You can:

  1. Install and configure for free
  2. Explore all read features
  3. Analyze your campaigns
  4. Understand the workflow
  5. Upgrade when ready

Upgrading

Upgrading from free to paid is seamless:

  1. Purchase a license
  2. Enter your license key in the config
  3. Restart Claude Desktop
  4. Full features are immediately available

Getting Started

Ready to choose? Install Mailchimp MCP and start with the free version. Upgrade anytime when you're ready for full automation.

Install Free Version | Buy Full License


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